marketing
due diligence / audit
marketing due diligence marketing audit
sharper focus on corporate strategy
In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationship and channels of distribution.
More than ever, marketing assets become strategic and critical to bring added value to stakeholders, investors and consumers.
In this context, investors involve in M&As or private equity deals, must gain a comprehensive understanding of the company marketing effectiveness to generate top line growth in the short time, and manage brand equity to create value in the long term.
parallell’s team of seasoned marketing practitioners and due diligence experts has developed a rigorous process to review how these assets are managed, developed and deployed.
We bring critical marketing and brand insights with hands on expertise focusing on strategy and operation but also on an organisational level.
We support investors in their decision-making connecting further marketing to shareholder value.
Challenges
on your agenda
what are the sources of brand equity, is the brand well positioned, what's the brand potential?
+ brand audit per product / service and geography to isolate the source of brand equity and understand how the brand equity is treated within the organisation: Brand inventory (internal assessment) and brand explanatory (customer oriented)
+ analysis effectiveness of supporting marketing programs to deliver consistency in brand management and brand equity reinforcement
+ review of marketing partners: cost efficiency and creative consistency
+ gap analysis, opportunities and potential new strategy / development
how is the marketing performing, what's the value creation potential, where are the business risks?
+ parallell marketing audit / due diligence goes beyond the traditional commercial, financial and operational due diligence evaluating business risk and potential shading light on critical intangible assets.
+ we offer a comprehensive marketing review covering marketing environment, objectives, strategies and activities completed with an organisational analysis
+ investors gain a deep understanding of potential business risk and opportunities in terms of market risk (product category, segment…) strategy risk (value proposition risk…) and implementation risk (marketing cost, partnership,…)
+ we give investors a clear view of the target’s marketing ability to deliver the growth plan and identify the potential gaps and issues which may occur after the acquisition.
+ we work alongside both the commercial and financial due diligence providers as our input augments the information they provide.
post acquisition, how can I successfully integrate two marketing departments, implement the new strategy?
+ parallell’s team of seasoned professionals provide perspective on how to implement the investment thesis with a potential target.
+ we share operational expertise on How to Win, delivering superior value proposition, crystallizing the deal rationale and guiding your team through the execution of the growth plan with best practices.
+ experts in producing and implementing strategic marketing plans we can take a highly active role in their execution too.
Discover
our other services
marketing due diligence / audit
marketing & brand strategy for growth
data & digital to improve customer experience
organisation design & coaching
How can we
help you?
Marketing
due diligence
/ audit
marketing due diligence marketing audit
sharper focus on corporate strategy
In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationship and channels of distribution.
More than ever, marketing assets become strategic and critical to bring added value to stakeholders, investors and consumers.
In this context, investors involve in M&As or private equity deals, must gain a comprehensive understanding of the company marketing effectiveness to generate top line growth in the short time, and manage brand equity to create value in the long term.
parallell’s team of seasoned marketing practitioners and due diligence experts has developed a rigorous process to review how these assets are managed, developed and deployed.
We bring critical marketing and brand insights with hands on expertise focusing on strategy and operation but also on an organisational level.
We support investors in their decision-making connecting further marketing to shareholder value.
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Challenges
on your agenda
what are the sources of brand equity, is the brand well positioned, what's the brand potential?
+ brand audit per product / service and geography to isolate the source of brand equity and understand how the brand equity is treated within the organisation: Brand inventory (internal assessment) and brand explanatory (customer oriented)
+ analysis effectiveness of supporting marketing programs to deliver consistency in brand management and brand equity reinforcement
+ review of marketing partners: cost efficiency and creative consistency
+ gap analysis, opportunities and potential new strategy / development
how is the marketing performing, what's the value creation potential, where are the business risks?
+ parallell marketing audit / due diligence goes beyond the traditional commercial, financial and operational due diligence evaluating business risk and potential shading light on critical intangible assets.
+ we offer a comprehensive marketing review covering marketing environment, objectives, strategies and activities completed with an organisational analysis
+ investors gain a deep understanding of potential business risk and opportunities in terms of market risk (product category, segment…) strategy risk (value proposition risk…) and implementation risk (marketing cost, partnership,…)
+ we give investors a clear view of the target’s marketing ability to deliver the growth plan and identify the potential gaps and issues which may occur after the acquisition.
+ we work alongside both the commercial and financial due diligence providers as our input augments the information they provide.
post acquisition, how can I successfully integrate two marketing departments, implement the new strategy?
+ parallell’s team of seasoned professionals provide perspective on how to implement the investment thesis with a potential target.
+ we share operational expertise on How to Win, delivering superior value proposition, crystallizing the deal rationale and guiding your team through the execution of the growth plan with best practices.
+ experts in producing and implementing strategic marketing plans we can take a highly active role in their execution too.
Discover
our other services
marketing due diligence / audit
marketing & brand strategy for growth
data & digital to improve customer experience
design organisation & coaching
How can we
help you?
Marketing
due diligence / audit
marketing due diligence marketing audit
sharper focus on corporate strategy
In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationship and channels of distribution.
More than ever, marketing assets become strategic and critical to bring added value to stakeholders, investors and consumers.
In this context, investors involve in M&As or private equity deals, must gain a comprehensive understanding of the company marketing effectiveness to generate top line growth in the short time, and manage brand equity to create value in the long term.
parallell’s team of seasoned marketing practitioners and due diligence experts has developed a rigorous process to review how these assets are managed, developed and deployed.
We bring critical marketing and brand insights with hands on expertise focusing on strategy and operation but also on an organisational level.
We support investors in their decision-making connecting further marketing to shareholder value.
Challenges
on your agenda
+ what are the sources of brand equity, is the brand well positioned, what's the brand potential?
+ brand audit per product / service and geography to isolate the source of brand equity and understand how the brand equity is treated within the organisation: Brand inventory (internal assessment) and brand explanatory (customer oriented)
+ analysis effectiveness of supporting marketing programs to deliver consistency in brand management and brand equity reinforcement
+ review of marketing partners: cost efficiency and creative consistency
+ gap analysis, opportunities and potential new strategy / development
+ how is the marketing performing, what's the value creation potential, where are the business risks?
+ parallell marketing audit / due diligence goes beyond the traditional commercial, financial and operational due diligence evaluating business risk and potential shading light on critical intangible assets.
+ we offer a comprehensive marketing review covering marketing environment, objectives, strategies and activities completed with an organisational analysis
+ investors gain a deep understanding of potential business risk and opportunities in terms of market risk (product category, segment…) strategy risk (value proposition risk…) and implementation risk (marketing cost, partnership,…)
+ we give investors a clear view of the target’s marketing ability to deliver the growth plan and identify the potential gaps and issues which may occur after the acquisition.
+ we work alongside both the commercial and financial due diligence providers as our input augments the information they provide.
+ post acquisition, how can I successfully integrate two marketing departments, implement the new strategy?
+ Parallell’s team of seasoned professionals provide perspective on how to implement the investment thesis with a potential target.
+ we share operational expertise on How to Win, delivering superior value proposition, crystallizing the deal rationale and guiding your team through the execution of the growth plan with best practices.
+ experts in producing and implementing strategic marketing plans we can take a highly active role in their execution too.