Leverage data and digital to
enhance customer experience
Creating a competitive edge can be complex and challenging. For differentiation and distinctiveness authenticity is critical.
Consumers enjoy a world of choice and therefore look beyond merely function & features for experiences that engage and inspire.
Content overload and information fatigue are two reasons to seek a more personalized, empathetic approach to content marketing -critical to grow your brand.
To help you understand, measure and monitor your customer journey, we use analytics to turn customer data into actionable insights that help you achieve your commercial goals, optimize your ROIM and fine tune your business strategy.
We bring an external view to help you create a holistic vision, driven by data insights that is straightforward to execute.
Challenges
on your agenda
+ which customer approach to adopt to build profitable and sustainable value
+ customer focus and business growth priorities definition
+ develop a data acquisition strategy
+ identification of personas based on research
+ strategic inbound marketing approach including content
+ develop a customer engagement and experience strategy
+ develop a strategic customer acquisition and retention plan to sustain business objectives
+ analysis of trends and customers expectations
+ set strategic campaign principles and process to navigate and generate registrations,
+ develop a social media strategy that covers appropriate channels.
+ assess the impact of strategic investment towards customer and business objectives
+ best opportunities for growth (media, tools, human resources)
+ review budget principles and KPIs metrics
+ allocate marketing resources appropriately and focused marketing spend.
3 steps
methodology
diagnosis & calibration
identify the business challenges and benchmark
strategy development
frame a bepoke strategic solution and road to market
tactics & Implementation
rapid short term implementation and long term development
Discover
our other services
marketing due diligence / audit
marketing and brand strategy for growth
data & digital to improve customer experience
design organisation & coaching
How can we
help you?
Leverage data and digital to
enhance customer experience
Creating a competitive edge can be complex and challenging. For differentiation and distinctiveness authenticity is critical.
Consumers enjoy a world of choice and therefore look beyond merely function & features for experiences that engage and inspire.
Content overload and information fatigue are two reasons to seek a more personalized, empathetic approach to content marketing -critical to grow your brand.
To help you understand, measure and monitor your customer journey, we use analytics to turn customer data into actionable insights that help you achieve your commercial goals, optimize your ROIM and fine tune your business strategy.
We bring an external view to help you create a holistic vision, driven by data insights that is straightforward to execute.
Challenges
on your agenda
+ which customer approach to adopt to build profitable and sustainable value
+ customer focus and business growth priorities definition
+ develop a data acquisition strategy
+ identification of personas based on research
+ strategic inbound marketing approach including content
+ develop a Customer engagement and experience strategy
+ develop a strategic customer acquisition and retention plan to sustain business objectives
+ analysis of trends and customers expectations
+ set strategic campaign principles and process to navigate and generate registrations,
+ develop a social media strategy that covers appropriate channels.
+ assess the impact of strategic investment towards customer and business objectives
+ best opportunities for growth (media, tools, human resources)
+ review budget principles and KPIs metrics
+ allocate marketing resources appropriately and focused marketing spend.
3 steps
methodology
diagnosis & calibration
identify the business challenges and benchmark
strategy development
frame a bepoke strategic solution and road to market
tactics & Implementation
rapid short term implementation and long term development
Discover
our other services
marketing due diligence / audit
marketing and brand strategy for growth
data & digital to improve customer experience
design organisation & coaching
How can we
help you?
Leverage data and digital to
enhance customer experience
Creating a competitive edge can be complex and challenging. For differentiation and distinctiveness authenticity is critical.
Consumers enjoy a world of choice and therefore look beyond merely function & features for experiences that engage and inspire.
Content overload and information fatigue are two reasons to seek a more personalized, empathetic approach to content marketing -critical to grow your brand.
To help you understand, measure and monitor your customer journey, we use analytics to turn customer data into actionable insights that help you achieve your commercial goals, optimize your ROIM and fine tune your business strategy.
We bring an external view to help you create a holistic vision, driven by data insights that is straightforward to execute.
Challenges
on your agenda
+ define customer approach to build profitable and sustainable value
+ customer focus and business growth priorities definition
+ develop a data acquisition strategy
+ identification of personas based on research
+ develop a customer engagement and experience strategy
+ develop a strategic customer acquisition and retention plan to sustain business objectives
+ analysis of trends and customers expectations
+ set strategic campaign principles and process to navigate and generate registrations,
+ develop a social media strategy that covers appropriate channels.
+ assess the impact of strategic investment toward customer and business objectives
+ allocate marketing resources appropriately and focused marketing spend.
3 steps
methodology
diagnosis & calibration
identify the business challenges and benchmark
strategy development
frame a bepoke strategic solution and road to market
tactics & Implementation
rapid short term implementation and long term development
Discover
our other services
marketing due diligence / audit
marketing and brand strategy for growth
data & digital to improve customer experience
design organisation & coaching
How can we help you?
