At
parallell
we work side by side with our clients to sustain their growth and create value in period of change.
we specialise in supporting organisations looking to scale, acquire or adapt to change.
Our
objective
is to become your C-partner in the elaboration of bespoke strategy and hands on solutions.
we aim to put your vision into motion, support and fuel marketing thinking, execute with operational expertise, empowered by your team.
Working with us is
different
Vision without action is a daydream and action without vision is a nightmare.
Our partners bring a shared focus and a unity of purpose to your business.
Corporate strategy, business development, human resources and marketing work together.
People, finance, data, analytics and strategy all aligned.
Each supporting and informing the other, all equally important and determined.
Eliminating friction and fuss. Driving efficiency to grow existing markets and develop new ones.
Building stronger brands and better businesses.
Who
we are
parallell is a business, marketing & organisation-solution led advisory firm based across Brussels and London.
We offer the latest industry & consumer insight, marketing expertise, technical capability and operational best practice to help partners develop new business models, assess brand opportunities and unlock their organization potential to deliver sustainable long term growth.
Every principal brings 20+ expertise and experience from a range of sectors and industries that complements and enhances the overall parallell offering : retail, design & sustainable product, premium and luxury brands, consumer goods, tourism and financial services.
sharper focus
smarter work
stronger brands
sharper focus on corporate strategy
EXPERTISE
finance, merger and acquisition, private equity, venture capital, due diligence, data, business intelligence
EDUCATION
M&A, corporate strategy, INSEAD
MS finance, ESSEC business school
Magistere econometrics, Paris x
DEA finance-insurance, Paris x
Certified Alternative Investment Analyst – CAIA
Samuel grew up in the Champagne Region and studied mathematics and econometrics and finance before building a string of pearls career in finance in Paris, Luxembourg and Boston.
His knowledge of capital market, asset management and M&A inform his strong belief in the importance of due diligence and business intelligence as the basis of the auditing and assessment of brand and marketing management.
Measuring investment opportunities and improving decision making and efficiency by using data, analytics and forecasting to generate better insights into customer behaviour.
Creating sustainable added value across the business.
discover our services
how can we help you?
stronger brands for better businesses
EXPERTISE
marketing strategy & planning, brand equity management, 360 media strategy, new technologies, business reorganisation, brand management & repositioning, strategic pricing, product innovation, customer relationship management, digital and content marketing, distribution strategy, BtoB, BtoC
EDUCATION
Artificial intelligence, business strategy & financial performance, INSEAD
MS marketing, Negocia paris
Claire began her career in retail marketing in Frankfurt before working for lifestyle and sustainability led brands, luxury retail and BtoB industry where she held strategic marketing roles across the world.
She has worked on everything from new product development in FMCG to global brand management for a leading US luggage brand, developed new business models that drive radical product innovation, meaningful product diversification and successful product launches.
As comfortable with delivering earnings growth through cost optimisation and margin gains, she strengthens brands integrating marketing and communications digital strategy driving value creation from customer experience.
Managing the creative authenticity of social media and creating measurable engagement and conversion, she applies the same rigorous KPIs to brand performance and quantifiable ROI that builds stronger brands and better businesses.
discover our services
how can we help you?
smarter work for smarter teams
EXPERTISE
human resources, organisational design for performance optimisation, employee engagement, leadership development, executive and performance coaching, team integration & collaboration, strategy for cross-cultural organisation, workforce redéfinition, talent acquisition, management & retention.
EDUCATION
Strength Scope Coach, Mind Factor Coach
Debbie knows from her wealth of experience in the UK and the US that right structure design and company culture are essential drivers of Human Resources.
For her evolution and change are in the blood. She has a strong track record of delivering change at an individual, team and corporate level in diverse Global businesses covering Financial services, Media, Retail and the Leisure sectors
And she knows that Human Resources is as much a commercial imperative as Sales and Marketing because more often than not it is the nature of the employee experience that determines the nature of the customer experience.
She thrives on the challenge of working with individuals and teams who are earnest in their need to change and believe that right structure design and company culture are essential drivers of high performance.
discover our services
how can we help you?
At
parallell
we work side by side with our clients to sustain their growth and create value in period of change.
we specialise in supporting organisations looking to scale, acquire or adapt to change.
Our
objective
is to become your C-partner in the elaboration of bespoke strategy and hands on solutions.
our aim is to put your vision into motion, support and fuel marketing thinking, execute with operational expertise, empowered by your team.
SCROLL DOWN
Working with us is
different
Vision without action is a daydream and action without vision is a nightmare.
Our partners bring a shared focus and a unity of purpose to your business.
Corporate strategy, business development, human resources and marketing work together.
People, finance, data, analytics and strategy all aligned.
Each supporting and informing the other, all equally important and determined.
Eliminating friction and fuss. Driving efficiency to grow existing markets and develop new ones.
Building stronger brands and better businesses.
SCROLL DOWN TO MEET OUT EXPERTS
Who
we are
sharper focus
smarter work
stronger brands
parallell is a business, marketing & organisation-solution led advisory firm based across Brussels and London.
We offer the latest industry & consumer insight, marketing expertise, technical capability and operational best practice to help partners develop new business models, assess brand opportunities and unlock their organization potential to deliver sustainable long term growth.
Every principal brings 20+ expertise and experience from a range of sectors and industries that complements and enhances the overall parallell offering : retail, design & sustainable product, premium and luxury brands, consumer goods, tourism and financial services.
sharper focus on corporate strategy
samuel penagos
EXPERTISE
finance, merger and acquisition, private equity, venture capital
due diligence, data, business intelligence
EDUCATION
M&A, corporate strategy, INSEAD
MS finance, essec business school
Magistere econometrics, Paris x
DEA finance-insurance, Paris x
Certified Alternative Investment Analyst – CAIA
Samuel grew up in the Champagne Region and studied mathematics and econometrics and finance before building a large career in finance in Paris, Luxembourg and Boston.
His knowledge of capital market, asset management and M&A inform his strong belief in the importance of due diligence and business intelligence as the basis of the auditing and assessment of brand and marketing management.
Measuring investment opportunities and improving decision making and efficiency by using data, analytics and forecasting to generate better insights into customer behaviour.
Creating sustainable added value across the business.
discover our services
how can we help you?
stronger brands for better businesses
claire baillet
EXPERTISE
marketing strategy & planning, brand equity management, 360 media strategy, new technologies, business reorganisation, brand management & repositioning, strategic pricing, product innovation, customer relationship management, digital and content marketing, distribution strategy, BtoB, BtoC
EDUCATION
Artificial intelligence, business strategy & financial performance, INSEAD
MS marketing, negocia paris
Claire began her career in retail marketing in Frankfurt before working for lifestyle and sustainability led brands, luxury retail and BtoB industry where she held strategic marketing roles across the world.
She has worked on everything from new product development in FMCG to global brand management for a leading US luggage brand, developed new business models that drive radical product innovation, meaningful product diversification and successful product launches.
As comfortable with delivering earnings growth through cost optimisation and margin gains, she strengthens brands integrating marketing and communications digital strategy driving value creation from customer experience.
Managing the creative authenticity of social media and creating measurable engagement and conversion, she applies the same rigorous KPIs to brand performance and quantifiable ROI that builds stronger brands and better businesses.
discover our services
how can we help you?
smarter work for smarter teams
debbie percy
EXPERTISE
human resources, organisational design for performance optimisation, employee engagement, leadership development, executive and performance coaching, team integration & collaboration, strategy for cross-cultural organisation, workforce redéfinition, talent acquisition, management & retention.
EDUCATION
Strength Scope Coach, Mind Factor Coach
Debbie knows from her wealth of experience in the UK and the US that right structure design and company culture are essential drivers of human resources.
For her evolution and change are in the blood. She has a strong track record of delivering change at an individual, team and corporate level in diverse global businesses covering financial services, media, retail and the leisure sectors.
And she knows that human resources is as much a commercial imperative as sales and marketing because more often than not it is the nature of the employee experience that determines the nature of the customer experience.
She thrives on the challenge of working with individuals and teams who are earnest in their need to change and believe that right structure design and company culture are essential drivers of high performance.
discover our services
how can we help you?
At
parallell
we work side by side with our clients to sustain their growth and create value to their customers, employees and shareholders.
we are a business, marketing & organisation-solution led advisory firm combining strategic and hands-on approach.
Our
objective
is to support corporates and brands in their development but also investors in building and managing brand portfolio.
our aim is to put your vision into motion, support and fuel marketing thinking, execute with operational expertise, empower your team.
SCROLL DOWN
Working with us is
different
Vision without action is a daydream and action without vision is a nightmare.
Our partners bring a shared focus and a unity of purpose to your business.
Corporate strategy, business development, human resources and marketing work together.
People, finance, data, analytics and strategy all aligned.
Each supporting and informing the other, all equally important and determined.
Eliminating friction and fuss. Driving efficiency to grow existing markets and develop new ones.
Building stronger brands and better businesses.
Who
we are
sharper focus – smarter work – stronger brands
Parallell Advisors is a consultancy based across Brussels and London with every principal bringing 20+ years of expertise and experience gained
+ across a large set of organisation types
B2B, B2C, B2B2C, international corporation, SMEs, startups and institutions and
+ from a range of sectors and industries that complements and enhances the overall parallell offering :
retail, design & sustainable product, premium and luxury brands, consumer goods, tourism, water industry and financial services.
Discover
our services
marketing due diligence for investors
marketing and brand strategy for growth
data & digital to improve customer experience
design organisation & coaching
3 steps
methodology
diagnosis & calibration
identify the business challenges and benchmark
strategy development
frame a bepoke strategic solution and road to market
tactics & Implementation
rapid short term implementation and long term development
samuel penagos
principal
EXPERTISE
finance, merger and acquisition, private equity, venture capital
due diligence, data, business intelligence
EDUCATION
M&A, corporate strategy, INSEAD
MS finance, ESSEC business school
Magistere econometrics, Paris x
DEA finance-insurance,Paris x
Certified Alternative Investment Analyst – CAIA
sharper focus on corporate strategy
Samuel grew up in the Champagne Region and studied mathematics and econometrics and finance before building a cross discipline career in finance in Paris, Luxembourg and Boston.
His knowledge of capital market, asset management and M&A inform his strong belief in the importance of due diligence and business intelligence as the basis of the auditing and assessment of brand and marketing management.
Measuring investment opportunities and improving decision making and efficiency by using data, analytics and forecasting to generate better insights into customer behaviour.
Creating sustainable added value across the business.
our services
marketing due diligence / audit
marketing & brand strategy for growth
data & digital for customer experience
design organisation & coaching
sharper focus on corporate strategy
samuel penagos
EXPERTISE
finance, merger and acquisition, private equity, venture capital
due diligence, data, business intelligence
EDUCATION
m&a, corporate strategy, insead
ms finance, essec business school
magistere econometrics, paris x
dea finance-insurance, paris x
Samuel grew up in the Champagne Region and studied mathematics and econometrics and finance before building a string of pearls career in finance in Paris, Luxembourg and Boston.
His knowledge of capital market, asset management and M&A inform his strong belief in the importance of due diligence and business intelligence as the basis of the auditing and assessment of brand and marketing management.
Measuring investment opportunities and improving decision making and efficiency by using data, analytics and forecasting to generate better insights into customer behaviour.
Creating sustainable added value across the business.
discover our services
how can we help you?
claire baillet
principal
EXPERTISE
marketing strategy & planning, brand equity management & turnaround, global communication & media strategy, business audit & reorganisation, strategic pricing, product design & innovation, sustainability, customer relationship management, digital and content marketing, distribution strategy, BtoB, BtoC
EDUCATION
Artificial intelligence, business strategy & financial performance, INSEAD
MS marketing, Negocia Paris
stronger brands for better businesses
Claire began her career in retail marketing in Frankfurt before working for lifestyle and sustainability led brands, luxury retail and BtoB industry where she held strategic marketing roles across the world.
She has worked on everything from new product development in FMCG to global brand management for a leading US luggage brand, developed new business models that drive radical product innovation, meaningful product diversification and successful product launches.
As comfortable with delivering earnings growth through cost optimisation and margin gains, she strengthens brands integrating marketing and communications digital strategy driving value creation from customer experience.
Managing the creative authenticity of social media and creating measurable engagement and conversion, she applies the same rigorous KPIs to brand performance and quantifiable ROI that builds stronger brands and better businesses.
our services
marketing due diligence / audit
marketing & brand strategy for growth
data & digital for customer experience
design organisation & coaching
stronger brands for better businesses
claire baillet
EXPERTISE
marketing strategy & planning, brand equity management & turnaround, global communication & media strategy, business audit & reorganisation, strategic pricing, product design & innovation, sustainability, customer relationship management, digital and content marketing, distribution strategy, BtoB, BtoC
EDUCATION
artificial intelligence, business strategy & financial performance, insead
ms marketing, negocia paris
Claire began her career in retail marketing in Frankfurt before working for lifestyle and sustainability led brands, luxury retail and BtoB industry where she held strategic marketing roles across the world.
She has worked on everything from new product development in FMCG to global brand management for a leading US luggage brand, developed new business models that drive radical product innovation, meaningful product diversification and successful product launches.
As comfortable with delivering earnings growth through cost optimisation and margin gains, she strengthens brands integrating marketing and communications digital strategy driving value creation from customer experience.
Managing the creative authenticity of social media and creating measurable engagement and conversion, she applies the same rigorous KPIs to brand performance and quantifiable ROI that builds stronger brands and better businesses.
discover our services
how can we help you?
debbie percy
principal
EXPERTISE
human resources, organisational design for performance optimisation, employee engagement, leadership development, executive and performance coaching, team integration & collaboration, strategy for cross-cultural organisation, workforce redéfinition, talent acquisition, management & retention
EDUCATION
Strength Scope Coach, Mind Factor Coach
smarter work for smarter team
Debbie knows from her wealth of experience in the UK and the US that right structure design and company culture are essential drivers of Human Resources.
For her evolution and change are in the blood. She has a strong track record of delivering change at an individual, team and corporate level in diverse Global businesses covering Financial services, Media, Retail and the Leisure sectors
And she knows that Human Resources is as much a commercial imperative as Sales and Marketing because more often than not it is the nature of the employee experience that determines the nature of the customer experience.
She thrives on the challenge of working with individuals and teams who are earnest in their need to change and believe that right structure design and company culture are essential drivers of high performance.
our services
marketing due diligence / audit
marketing & brand strategy for growth
data & digital for customer experience
design organisation & coaching
smarter work for smarter teams
debbie percy
EXPERTISE
human resources, organisational design for performance optimisation, employee engagement, leadership development, executive and performance coaching, team integration & collaboration, strategy for cross-cultural organisation, workforce redéfinition, talent acquisition, management & retention
EDUCATION
Strength Scope Coach, Mind Factor Coach
Debbie knows from her wealth of experience in the UK and the US that right structure design and company culture are essential drivers of Human Resources.
For her evolution and change are in the blood. She has a strong track record of delivering change at an individual, team and corporate level in diverse Global businesses covering Financial services, Media, Retail and the Leisure sectors
And she knows that Human Resources is as much a commercial imperative as Sales and Marketing because more often than not it is the nature of the employee experience that determines the nature of the customer experience.
She thrives on the challenge of working with individuals and teams who are earnest in their need to change and believe that right structure design and company culture are essential drivers of high performance.
discover our services
how can we help you?
